This section gives you a brief overview of the steps to be taken in order to have a successful concert event

1. First and Foremost - The place to start is in prayer. Ask God to reveal to you if you are supposed to bring John to your city. While it’s one thing to love his music and his ministry, it’s quite another to be responsible for an entire concert, both financially, esthetically and otherwise. Pray diligently - let the Lord guide you, not your desire to have a concert - before making any decisions.

2. Organize a group of committed individuals who share your passion and desire for this event. While it IS possible to promote a concert single-handedly, it is much easier to have a group with which to share the responsibilities.

  • Be prepared to hold fund-raisers and solicit funds from various sources to help cover costs; it is not wise to rely on ticket sales alone to cover expenses.

3. Select a date. Prime dates are weekends, i.e. Fridays and Saturdays.

  • Check with other area churches, radio stations, convention bureaus and promoters for conflicting events.
  • Check availability of venues (school & municipal auditoriums, church halls, coffeehouses, etc.)

4. Contact Sue Dempster (info below) for booking. After a date and cost is agreed upon, she will send a written contract with all the particulars.

  • Thoroughly read the rider and contract to make sure you can fulfill it.
  • Sign and return contract, along with a deposit.

5. Book and confirm:

  • Venue
  • Sound equipment
  • Lighting equipment
  • Hotel

6. Contact and enlist the help from the following for promotions and day-of-show work:

  • Radio stations
  • Bookstores
  • Churches and ministers
  • Youth organizations

7. Design posters, flyers, mailers, tickets, news articles and other promotional material.

  • Click here for sample news article


8. Advertise

  • Distribute mailings and flyers
  • Hang posters and banners throughout the area
  • Run radio spots
  • Run newspaper articles/ads
  • Run magazine articles/ads
  • Publish news articles
  • Distribute tickets to outlets


9. Organize:

  • Travel arrangements with John’s management.
  • Final confirmation of concert day work crew and the day’s schedule

and finally:

Have a GREAT SHOW!

Booking
Sue Dempster
Nova Productions
320 Leavens Ave.
Sheboygan Falls, WI 53085
Ph: 920-980-7671
novapro@charter.net

If you have any questions and would like to ask someone who’s "been there, done that," feel free to email Sue at Sue@johnWschlitt.com